ASIAN MARKETING STUDY
Introduction
The use of hybrid ultra heavy air vehicles in the near
term is very different for Asia than for Canada. Canada's
primary purpose is to reach their far northern territories in
order to drill for oil and to build pipelines to their southern
oil distilleries, to mine minerals, and to log timber. The
further emphasis is on Northern Community supply chain.
They would also use them for re-supplying the northern
workers and First Nations Canadians.
The Asian situation requires the movement of present day
cargo both domestic and international especially to, from
and within China. With the tremendous growth in China
since its economic reform starting 1978 and the forecasted
growth, their residential resource economy is being grossly
over burdened. The problems facing China include:
abundant but inaccessible natural resources. A population
and industrial and manufacturing base mainly in the eastern
portion of the country, coupled with limited access to the
western frontier, and their already choked transportation
systems.
This report will examine the existing conditions within
China, including their economy, population, and resources;
the forecast for these resources; and future accessibility of
oil and minerals.
World Trade Trends
After only modest growth initially following the 2001
global recession, world wide international trade in goods
and services has rebounded strongly of late, increasing by
about 10 percent in 2004, or approximately double the
rate of growth in world Gross Domestic Products, GDP,
which is the total value of all goods and services produced
with in a country per year, minus net income from
investments in other countries. China, while having only 5
percent of the World trade share, grew from almost 28 %
to almost 29 % in annual export growth between 2003
and 2004; and the annual import growth was from 22 %
to 28%. The other East Asian countries had similar
growth, going from 11% to 16 % in exports and 7% to 15
% in annual import growth. In large part, this reflects the
tendency for trade to fluctuate by more than just output.
However, it also reflects the consequences of ongoing
trade liberalization, and changing demand for final goods
and factor inputs as economies develop. The recovery in
world trade has been propelled mainly by China and other
East Asian economies, which are becoming increasingly
engaged in international commerce of world trade. China
contributed approximately 25 percent of the increase in
trade in 2004 and became the world's third-largest
merchandise exporter. In contrast, the major industrialized
countries, despite accounting for nearly half of world
trade, contributed only around a third of the increase in
2004.
The uneven contributions to growth in world trade in part
reflect divergences in economic growth across regions.
Hesitant demand growth in the Euro area explains the
modest growth of export and import volumes in the region,
since intra-regional trade accounts for around two-thirds of
the areas total trade. In the United States, trade has been
expanding somewhat faster, as strong domestic demand
has induced ongoing growth in imports; exports have also
staged a recovery, though not one that has been sufficient
to arrest further widening of the trade deficit. Japan has
seen yet stronger trade growth, with its trade surplus
continuing to swell, underpinned by strong demand for its
exports from the rest of Asia; most notably, its exports for
intermediate and capital goods to China have been growing
rapidly.
The East Asian region (excluding Japan) has undoubtedly
recorded the most impressive trade performance. The
surge in demand for International Trade Centre (ITC)
goods in 2003-2004 boosted the region's exports of
manufactures, while the region's imports have accelerated
as China increasingly calls on the rest of the world for raw
materials to satisfy its ongoing process of industrialization.
There has also been a substantial change in the pattern of
East Asian trade, with intra-regional trade growing in
importance. In 2004, 37 % of East Asian merchandise
exports went to economies elsewhere in the region, up
from around 33 % five years earlier. This shift has been
fuelled not only by increased final demand within the
region, particularly from China, but also by a
reorganization of production processes into regional
networks. Goods are increasingly being assembled in China
from parts sourced elsewhere in the region, and then
exported to developed countries. This largely explains why
China has recorded growing trade surpluses with the US
and Europe, but trade deficits with the rest of Asia.
The pattern of global trade has had major implications
for the prices of traded goods and services. The emergence
of China as a major producer has put downward pressure
on the world price of manufactured goods. On the other
hand, China's seemingly insatiable appetite as an importer
of raw materials has contributed to the surge in world
commodity prices, including oil. Consequently, commodity
importers, such as East Asia, Japan and United States,
have experienced deterioration in their terms of trade. In
contrast, the rise in world commodity process has been
beneficial for commodity exporters, such as Australia and
Canada, and a number of countries in Latin America and
the Middle East.
The strength of world trade patterns can also be seen in
global shipping freight rates, as shipping still accounts for
around two-thirds of the value of all international goods
transportation. In line with the pick-up in freight rates has
been especially concentrated on trade routes to Asia, and
the ports along these routes have become increasingly
congested. Conditions are generally expected to remain
tight, in part due to short-run inelasticity in the supply of
ships and continued strong world activity.
As with GDP growth, world trade activity is expected to
ease, but remain healthy. The International Monetary Fund
(IMF) projects world trade to grow by 7.4% in 2005.
However, the recent trend of greater involvement by
emerging economies in international commerce is set to
continue, with China and other East Asian economies likely at
account for a growing share of world trade.
It is with this background in the world trade trends, that
China, specifically, will be examined more closely.
China's Economic Development
China has a land area of about 9.6 million square
kilometers (about 6 million square miles), similar in size to
the United States. It is largest developing country in the
world. As of 2002, there are 1,284 million people residing in
mainland China. Economic reform and opening up to world
markets began in 1978. Since then, the Chinese economy
has expanded rapidly. The GDP has increased from virtually 0
in 1950 to about 3,500 billion Renminbi (RMB), which is their
local currency, in 2000 and is forecast to reach between
6,000 billion and 12,000 billion RMB by 2020. Despite the
challenges of the 1997-1998 Asian currency crisis and the
2001 worldwide economic recession China's mainland
economy has maintained an average growth rate of 7.7%
since 1997. As one major stimulus to the nation's economy,
China's international trade has grown even more rapidly since
1978, with an average growth rate of 15.2 %. In 2002, the
total value of import and export reached 621 billion USD, of
which, export was 326 billion USD and import was 295 billion
USD. Machinery products accounted for 50 % of the total
value, and high-tech products including Information
Technology (IT)/biochemical products and precision
instruments contributed 24%. However, the growth is
geographically imbalanced within China.
China can be separated into western, middle and eastern
regions. As of 2002, over 70% of the total mainland population
resides in the middle and eastern regions, which account for
only 28.5% of the land area. Although all parts of the country
have seen rapid growth, the real economic boom is on a
narrow band along the coast in the East region. The
geographical imbalance of international trade and economic
development is striking with East region domination of all
economic metrics.
Accompanying the rapid economic development in the East
region was rapid urbanization. As of 2002, the mainland
urban population had tripled from 1978 level to 502 million.
The share of urban population had increased from 19.4 % in
1978 to 39.1% in 2002. The urbanization is partially
attributed to the migration of labor force from the inland
countryside to the large cities.
Airports
As of 2002, there were about 150 commercial airports
operational in mainland China. Of these 150 airports, only
about 22 can facilitate Boeing 747 and Airbus 380 aircraft.
Again, basically all of these airports are in the middle and
eastern regions, with only one, Urumqi, being in the western
region. According to China's plans, the total number will
increase to 237 by 2010. However, the new airports will be
small serving regional markets and the general layout to the
airport distribution is not likely to change significantly. The
major efforts in airport development in China will be to
improve operational conditions and increase capacity at the
major hub airports. Air cargo throughput at mainland
airports has tripled over the past ten years, with an average
annual growth rate of 14.1 %. The total cargo throughput in
2002 was approximately 4 million metric tons, of which, 73
% was for domestic routes and 27% for international routes.
The four main throughput airports systems are Beijing,
Shanghai, Guangzhou, and Hong Kong, with the first three
accounting for about two-thirds of the mainland throughput
and Hong Kong being equivalent to the sum of these three
major mainland airport groups. It is worth noting that Hong
Kong still serves as the most important international trade
port for mainland. This is attributed to its extensive
international network and its role as the dominant transit
port between mainland and Taiwan since direct trade is still
restricted by political barriers.
Since 1978, the domestic air cargo has experienced an
annual growth rate of 18 percent. The average air cargo trip
distance has been gradually increasing. As of 2002, the
average cargo trip distance for domestic routes reached
1,457 km. The average trip distance of international air cargo
has been increasing as more long-haul freighters were added
into the fleet.
Current Cargo Operating Practices
In mainland China, domestic air cargo is primarily carried in
the belly space of passenger aircraft. As of 2002, there were
no dedicated domestic air cargo carriers. International air
cargo transportation is quite different. National flagship
carriers have been expanding their long-haul air freighter
fleets to capture the demand over the past few years. The
problems facing mainland airports and carriers are the limited
network connections to the world, cargo handling efficiency,
and the ground accessibility to major international hubs for
shippers.
Factors Affecting Air Cargo Development
For mainland China, surface transportation infrastructure
and government policies are significant in determining the
likely future development of air cargo.
Rail
The principal alternative mode of freight transportation in
China is rail. There is an extensive and expanding state-owned
rail transport system. In 2002, there were 44,438 miles of
railways in operation with 1,060 billion ton-miles carried. In
comparison, the US Class I railroads have 99,250 miles of
track and carried 1,466 billon freight ton-miles in 2000. By
2007, the railroad network will connect all the provinces and
major cities in mainland China. To compete with highway and
air transportation, the rail administration has launched a
series of system upgrades to raise the operating speed in
addition to the network expansion. The rail system now
handles 62 mph speeds, which makes it attractive for freight.
Currently two more speed-raises are planned on 28 rail
routes. The maximum speed will then be 125 mph. In short
rail cargo would be a strong competitor, because of its
efficiency and low costs, to air cargo on short/medium-range
routes where direct rail service is available.
Highway
Virtually all the highways are in the eastern region. A
program has been launched to construct 21,750 miles of
backbone networks. The purpose is to connect all the major
cities (i.e. population of one million and above), and 93% of
all large cities (population of half million and above) with high-
grade arteries. Upon completion in 2010, the average travel
speed should be doubled from that of todays national highway
network, providing express surface channels for intercity
passenger and cargo transportation.
The investment in road system has two effects regarding air
cargo. First, it will significantly improve the investment
environment, enabling sustained economic growth. For the
inland regions, it is a key element in assuring the realization
of the government's long-term economic development plan.
Second, the fast surface connection will improve airport
access. Since the intercity air cargo in china is not meant for
short range, limited competition is seen for the increased
highway transportation infrastructure.
China's World Trade Organization (WTO) Entry
China's entry into the WTO accession in December 2001
initiated a new era of China's reform and opening up to the
world. The systematic opening of markets and China's
commitment to its WTO obligations is boosting investor's
confidence. As a result, international trade is expected to
continue to grow. The government has set the international
trade target at 2,000 billion USD by 2020, which implies an
average annual growth rate of 7.2%.
Revised Regulations if Foreign Investment in Aviation
Industry
Revised regulations on foreign investment in China's aviation
industry took effect on August 1, 2002. These revisions
widened foreign investor's access to the air transport market.
The regulation relaxed the share-holding limitation in domestic
airlines and airports from 35% to 49%. No limitations are set
for air cargo ground services and warehousing. Foreign
investments together with modern operation techniques and
management are expected to improve the operation efficiency
and stimulate the domestic market.
West Region Development Strategy
As mentioned earlier, the economic development in the vast
West region is slower than the East of China. The West Region
Development strategy, established in November 1999, has the
goal of accelerating the economic development. The
government's investment focuses on infrastructure
construction as well as ecological protection and restoration.
The West has abundant natural resources and low labor costs.
These factors, coupled with infrastructure improvements, are
expected to provide new investment opportunities. The large
distance between the Western and Eastern cities coupled with
the weak surface transportation infrastructure in the West
implies an important role for air transportation and air cargo in
this region.
Shipping
World shipping industry has been undergoing a structural
change over the last decade and the changed map has never
been clearer nowadays. The feature of the change is that, Asia,
notably East Asia, has overwhelmingly become the powerhouse
of world shipping business as the largest importer of raw
materials and largest exporter of manufactured goods. Though
Asia GDP figure is smaller than the US and European Union
this region has consumed more raw materials and produced
more manufactured products than either of them.
Asia imported about 15 million barrels of crude oil per day in
2003, accounting for 43% of world oil trade. As for the three
major dry bulk cargoes of iron ore, coal and grain, Asia
imported over 1.3 billion tons, 57% of the world trade of these
goods. In terms of container trade, Asia's port throughputs
were 152 million Twenty feet Equivalent Units (TEUs) in 2003,
52% of the world total; Asia has taken the leading position in all
of the major shipping categories.
To meet these multi-product demands, seaborne freight
tonnage to China have increased dramatically and over a
relatively short period of time. Tight ship availability and strong
freight demand origination from China have increased freight
rates by 200% from January 2003 to April 2004. In an effort to
maximize their return, seaborne shipping companies have
redeployed in the shipping fleet to Asia generating a shortage
of carriers in the Europe-to-US fleet. As a result, freight rates
have increased in Europe as well and a decline in ship
availability in Europe has materialized. Indeed, despite
expanding economic growth and increased trade demands, the
number of bulk carrier ships worldwide was stagnant for 1985
to 2001. China's dramatic increase on international shipping
demand was largely unforeseen by the shipping industry.
This surge in the shipping industry, while necessary for
China's economic growth, has put tremendous pressure on the
ports and the mainland transportation system, as once again
everything is piling up on the Eastern coast.
Market Forecast
The Chinese government plans to quadruple GDP by 2020
from the 2000 level, implying an average annual growth rate
of 7.2%. This rate has been substantiated by other recognized
organizations and institutes, such as Morgan Stanley, World
Bank Group, and London based Consensus Economics Inc.
Since economic growth has been the prime driver for air
cargo demand, the aggregate forecast of future air cargo in
china can be projected based on the relationship between air
cargo demand and economic development. Given the GDP
projections, forecasts of air cargo carried by domestic Chinese
airlines can be derived. The average growth rates of air cargo
carried with respect to low, baseline and high predictions are
8.6%, 11.2%, and 14.0% respectively. The baseline
prediction is higher than Boeing's prediction of 10.5%.
As mentioned before, the average trip distances of both
international and domestic cargo flown by mainland Chinese
airlines have been increasing over the years. In the future, for
the market, more cargo is expected to flow between the
Western and Eastern cities implying that the average trip
distance will continue to increase. For conservative purposes,
current average trip distance is assumed for forecasting
period, implying that baseline Freight Tonnage per Kilometer
(FTK) is expected to grow at 11.2% as well. Therefore, the
total throughput at mainland airports is expected to grow at
the same 11.2% per annum baseline projection.
For the baseline projection, the forecasts project that the air
cargo traffic performed by domestic Chinese airlines will
expand more the seven fold from its 2002 level by 2020. The
air cargo traffic performed by domestic airlines is expected to
grow to 34.8 billion freight-ton kilometers by 2020. The total
cargo throughput in mainland airports is expected to reach 27
million tons. These expansions in air cargo will create
opportunities and impose challenges for system infrastructure.
Natural Resources and Raw Materials
As China continues to its impressive economic growth,
access to natural resources and raw materials is becoming
increasingly vital, and will feature more prominently on the
policy agenda of the decision makers in Beijing. If China seeks
to maintain its economic growth rate of 1985-2003, it will face
a major raw materials shortage and will be forced to focus on
Eurasia as a source of major energy resources, water and
food. This is likely to lead to growing economic and political
involvement in Russia and Central Asia.
The Chinese government has designated oil, minerals, grain
and water as strategic commodities with maximum influence
on economic development. While China is the world's fifth
largest oil producer, demand is outgrowing economic
production. By 2020, China will not be able to supply itself with
oil, iron, steel, aluminum, sulfur, and other minerals. Official
Chinese statistics show China's oil production growing at the
rate of 1.7% a year, while demand is growing at 5.8%. China is
a net importer of oil since 1993.
A third of imports will come from Russia, some for the Caspian
and Central Asia, and the rest from the Middle East area.
Economic cooperation is already a high priority in the Sino-
Russian partnership, and is increasingly important in Beijing's
relations with Central Asia. Neighboring Siberia boasts the large
oil fields in Kovykta; natural gas fields in Yakutia; and coal
basins and millions of acres of pristine forests. Some of the
past overlooked oil deposits have now become more viable with
the price of oil rising to above $ 30 a barrel. China itself is
prospecting for oil and natural gas in the Tarim basin in
Xinjiang, Western Region and constructing a 2,600 mile long
East-West oil and gas pipeline which may cost as much as $18
billion.
This appetite for natural resources will open doors for major
capital projects aimed at supplying China, such as oil, gas, and
water pipelines. China and other Pacific industrial powers such
as Japan and Korea, form the largest oil-consuming region in
the world. China experts predict that Russia will be able to
export annually 25 to 30 billion cubic meters of natural gas to
China annually; 15 to 18 billion kilowatts of electricity for
hydroelectric poser stations in Siberia and 25 to 39 million tons
of oil from the Kovykta oil field in Eastern Siberia. For the
foreseeable future, the West will remain China's leading
investment and manufactured goods trading partner while
Eurasia will become an important source of raw materials.
However, it is on the East Siberian-Far Eastern petroleum
province where geographical and geological constraints
converge with vengeance. According to the revised version of
the officially promulgated Energy Strategy, East Siberia and
the Far East must account for most of the increase on output
after the end of this decade. This means that the East Siberian
province needs to provide nearly half of all new oil, both for
replacement and for any net increase by the early years of the
2010 decade. The convergence of these severe and
independent constraints will, on the one hand, delay Russia's
oil industry unto a much higher cost plane, which in view of
the over such long time horizon may further slow
development. This is especially true, since the largest potions
of capital outlays in the East Siberian province will coincide
with sharp deterioration of field conditions and consequent
investment demands in the West Siberia itself.
The geographic obstacles of developing the East Siberian
petroleum province need little elaboration. Even the most
promising sections for hydrocarbon exploration lie 500-700
miles further east that the oil producing centers of the Middle
Ob River, Western Siberia; they are 700-1000 miles from the
steel and machine building industries of the Urals, as the crow
flies. Real distances for supplies via the TransSiberian Railway
and river transshipment during the short summer season are
far greater, and only primitive winter roads and helicopters can
approach the sites themselves. Such geographic constraints
are unmatched in it history of Russia's oil industry.
Future Outlook for Hybrid Air Ships
The China situation is different than for Canada, at least in
the near term. The immediate need is to compliment the
existing transportation systems. The infrastructure existing
and being developed in the next few years will be adequate
for the short haul routes, which is not the strong point of
hybrid air ships. In the mainland, the transportation to the
Western regions is a rising issue. There is only one major
Western airport, Urumqi. With VTOL and amphibious
capabilities, the air ship will be able to make point-to-point
deliveries and pickups in the Tarim oil fields, located in China's
Western region, and to other locations where no existing
infrastructure exists. This will also allow raw materials to be
returned to the Eastern sea ports or to processing plants
within East Asia. Other air ship missions will also be available
within East Asia to circumvent already over burdened air and
sea ports. The movement of cargo on the international level
will also afford many opportunities for air ships, especially
moving heavy, over sized equipment. With China's economy
increasing at 7% to 11% in virtually all areas, it will be a
necessity to find some solution to the bogged down
transportation modes, and at a reduced operating cost, to be
able to keep the economy moving towards the government's
goals.
In the long run, it will be essential for China that the
Eastern Siberia oil reserves be developed. This situation
mirrors the Canadian situation, where it will require
something like the hybrid air ship to transport equipment,
supplies and people to the desired locations.
Skyfreighter Canada Ltd